Saturday, July 24, 2010

Who won the dream of the vast cultural Kai




While in March 2003 appraisal of Chinese audio-visual associations ranked first, but most people probably still will not remember in what Kay is a culture of the company, but the name "Infernal Affairs", "Zhou Yu's Train," " Kangxi Dynasty "," Swordsman "," Big Family "a series of names, people will not feel strange, and their planning, production and distribution are precisely the Kai Cultural Development Co., Ltd.. In people's appreciation of these fine audio and video products, they will not know that Kay and cultural development in the company, had occurred in the kind of story, it certainly would not know, if not the story of the events, which reach large Everyone in the hands of the channels would never have been smooth.

Large price
Kai culture in the audiovisual industry in China in recent years, the company emerged in a dark horse, it is a planning, production, production, distribution and sales of large-scale audio-visual cultural enterprises. In recent years, the Kay major cultural cities in the country with branches or offices, this established culture of bigger and stronger in the Kai, the group of large-scale development. As with CCTV, the Hong Kong TVBI, Hong Kong China Star Group for cooperation, the company's leadership vision to the development strategy extends to the wider film industry and international markets. After a Crosswise union, has taken the lead in the Kai cultural limitations of audio-visual company, to film and television production companies a new business as the content, ready to join finance the film, the shooting, has also developed a detailed work of artists signed artists Programme to further improve the company's construction of a production, production, planning, copyright trade, publishing, film and television star performing a comprehensive culture of the company culture has taken shape in the Kai.

In this case, the culture of the company's audio and video products Kay quest for precision, gradually, a large children Kai and cultural strategy in mind, general manager Guo Yuezhou formed, which is to increase investment to meet the majority of fine audio and video customer needs, thereby enhancing the market position of Kai culture. However faint, Guo Yuezhou felt a glimmer of uneasiness. He understands the anxiety caused by increased sales volume from the channel pressure. Strategy for foreign Guoyue Zhou understand the premise is certainly a large increase of input, and the corresponding need to channel sales operations more smoothly, the profits are invested back.

In layman's view, the issue of audiovisual products is a family on low technology, and even many people in the industry think so, but the real people who tasted the taste of them but will not think so. To do a good job as sales, must be the market share in the work and sales work together. This data can be found through the sale of any subject across the country better off, what area the problem like any subject, etc., then these data to guide the production of audiovisual materials and topics. In this way, do this work, we need to use some data mining techniques.

In fact, the business manager of the difficulties faced by far more than these products in the Kai culture through the Xinhua Bookstore, audio supermarkets, video sites, the four individual business sales network extends to consumption, and the face of these channels should be treated separately. Xinhua Bookstore, good reputation, but because it is state-owned units, so you have to coax; individual channels of high efficiency, but the back section must be close watch, I am afraid there is no national sales manager to several millions of goods, paragraph after the first delivery channel and to the individual peace of mind. The family on easy to say, but not years of effort down the salesperson really can not cope. The reason is that the relationship between service quality to maintain a great relationship with, the relationship no matter how good, or because a child can not goods or money to do so confused. Domestic distribution sector circulated a story: a well-known publishing the shipment sent to the shop in Nanchang, the other always said I have not received that money to pay nothing. It is very difficult for publishers salesman, in order to solve this problem, he personally went to Nanchang. Fortunately, there is a very responsible Nanchang store the storekeeper, which can even ten years ago received the wrong goods also remember every detail. In a corner of the warehouse, in the most responsible storekeeper with the help of publishers clerk finally found that of the other party that made the wrong goods. Although the goods have been scrapped, salesman or pleased with admiration not because of the heap of scrap scrap selling point when the goods can also save some money lost, but because the business can continue to go on.

Recalled that period of past events, Guo Yuezhou feeling a lot. Kai culture because at that time in the business has covered the whole country, not even in Tibet in direct business, but also through the culture of the Chengdu branch Kay purchase. The management of these channels, together with the financial, but also with the computer more than 20 units, but also a stand-alone with the management software. This means that when an error occurs, the accounts clerk from the list of a few feet higher to find the relevant data. Guo Yuezhou computer knowledge is not rich, then he may not have thought of what information technology is a concept in his mind only one idea - to solve immediate problems in sales.

Give me a reason to learn
Although the idea of Guo Yuezhou some simple but very useful, he chose the principles of the system, how easy how to, how how to get the best service. Such as the recent business process has made some adjustments, the corresponding report to be changed, the business manager without major changes need to be able to report changes to a good system. The original stand-alone software, data analysis functions can not be achieved, and now they want to analyze Guoyue Zhou asking for what data, the system must be able to analyze them. These requirements look easy, but it is not easy to implement. And Guo Yuezhou there was an intention to own: to find local companies for their own on the system, such problems easier to get fast service. Sum up these problems, making the two from afar but ultimately losing, better known companies.

After several months of investigation, Kay midday sun culture used to prepare a local software company in Guangzhou, the Neusoft gold abacus into the cultural perspective in Kai, after several presentations, Internet-based payment calculations set of business management information an attractive solution for the project leader Kai culture. Also, because gold abacus 28 branches across the country, the Guangzhou branch of service with rich experience, Neusoft gold abacus finally won the big one.

For system requirements, in Kay's leadership was a consensus culture: Audiovisual unpredictable market conditions, new songs, drama after another, the product update cycle is extremely short, rapid and sensitive ability to capture fleeting opportunities, the key is for information timely and accurate analysis of the master. With the rapid development of Kai culture, information between departments is not fully shared, a large number of financial, business information and data can not be provided to the leadership of the company within a short time, making the company when making business decisions without timely and relevant information support. Information to strengthen the financial, business management system, financial and operational management to achieve business integration for management decision-making to provide accurate and timely information of all kinds, this is the key to cultural development Kai. At the same time, the system should be powerful and good scalability.

To this end, Neusoft Golden Abacus also out the prescription information: System based on Internet, set of financial, business in one, making the whole enterprise management process more clearly, the data can be fully shared, and can be dynamic, timely and reflect the financial, operational status, intelligent control and leadership to support budget management decisions.

Taking into account the actual conditions in the Kai culture, Neusoft Golden Abacus staff recommended the implementation of the four-step implementation process:
First of all, system training, including basic computer training and software applications training. "Zoke Culture Development Co., Ltd. Information System" users should be involved in multi-level, but also in the application of differences. Therefore, the solid training can help users familiar with and understand the software design ideas, methods of operation, also allows users to work according to their specific practical problems, and use software to solve these problems, do apply their knowledge.

Secondly, according to the specific circumstances in Kai culture, design management objectives, establish application model and the formation of networks, writing software. Network is the basis of information management industry, is the operation of a software system. If the network than a human's body, then the application software is the body in the mind and soul. No network in this body, application software will be "wits." For the larger culture in Kai application system implementation, required under the specific culture in the Qing Kuang Kai, design management objectives, establish application model and the formation of the network.

Third, debugging software systems, parallel access to the computer and by hand. Central Gold Abacus Kai culture and Neusoft to jointly complete the system installation and commissioning, Neusoft Golden Abacus company staff will implement special arrangements were targeted for home counseling, support at the beginning of data input and the corresponding business data entry work; and at any time anywhere counseling; timely feedback the user needs information.

Typically, the training should make application by master gold abacus software installation techniques. Therefore, the installation does not require special guidance. System testing is mainly related to industry norms and standards of coding, including the format and content of the debugging, so that units have been the implementation of uniform standards, operating in a unified application model.

Finally, the acceptance and enter normal operation. When working in parallel after the fourth stage of the implementation stage of acceptance. This stage of the main drafting inspection reports, inspection results in parallel to assess performance of the system and so on.

The beginning through the user input data and their business took place three months the amount of data, with manual or existing data can be compared proofreading, Neusoft gold abacus company specialized implementation services personnel assigned to operate.

Neusoft drafted by the Golden Abacus company inspection reports, from the Zoke Culture Development Co., Ltd. Person in charge review; by the Zoke Culture Development Co., Ltd. Project Leader Organization expert group for acceptance, and ultimately determine the acceptance report.

Throughout the process, the workload of the largest is the second stage, encounter the greatest resistance is the first and third phases. Of all personnel, since it has implemented the computerization of financial reasons, the financial staff is the best information based on a group of people, and business manager of information based on the relative is the worst of people, and they are the largest group of workload people. As the workload pressure, the beginning of training, the business manager, just some criticisms to the parallel phase of the computer and by hand, business managers doubled the workload of a full, began to show their anger out. In this regard, Guoyue Zhou did not blame them, he knows these are temporary.

Although the business manager of the grievances have not been the understanding Guoyue Zhou resolve, but one thing has started the process of making information transfer. Neusoft gold abacus highly developed systems ease of use, business manager is required for the control of several menus, such as the difficulty and play the game the operation for some business managers are also acceptable, so they began to try to analyze data . Kai cultural practice in the reward system for the project team, more revenue and more money, but revenue is ultimately reflected through the business. Business manager found through systematic analysis, they can analyze what species within the same region, the best selling, you can analyze the same species of different sales throughout the country, whereby they can estimate the sales of other business managers, this is They set goals for their sales in the region to provide a reference. Business managers increase their sales, complaints have gone slowly. Soon, the business manager, also found that the error rate has dropped.

At this time, people noticed a change: Guo Yuezhou too much in front of a computer. In accordance with the system design requirements, Guo Yuezhou maximum authority within the system, whereby he could draw some comprehensive data for decision making. The Guoyue Zhou found that the more varieties previously, the corresponding sales of manpower and material inputs on even greater, but the upward trend has now been eased, he finally fulfilled his dream large.

Dream System
According to Kay's business scope and application of cultural objects, mainly for its gold abacus provides solutions in three areas: financial systems, business systems and decision support system. Foreign branch of order data directly, and business department, financial department, purchasing department plans to connect.

Thus, in the financial, Kay Despite the rapid development of national culture as audio-visual company, the monthly data volumes are large, but the Kai Cultural Caiwuzhongxin in a timely, efficient accessible for, for the company to better grasp the market dynamic played a good guide. In addition, the use of three-dimensional method of management accounting, so that the culture in the daily processing Kai to achieve real-time warning, at any time to master the use of various costs, and ensuring the culture Kai rational distribution and use of funds.

In business, with fast data collection, corporate headquarters around the branch can purchase, sale, inventory control overall situation. Through sales analysis, can be easily and quickly get around the sales. In addition, you can enhance inventory control. System based on a different level of customer trust, set up for each unit of "credit", when the unit's accounts receivable than the credit limit, the system will prompt police to remind the business manager, sales can not occur with business, otherwise, it is possible bad debts.

Financial systems and business management system seamlessly, to ensure that the financial information system, logistics, information and other information timely and smooth flow and delivery within the company, and can process these information in a variety of analytical processing, decision-making for the enterprise decision making to provide reliable information.

With the financial and management information Kai culture system for successful implementation, so that the culture of business processes Kai clearer, more optimized and strengthened internal management and control, enhancing the overall management culture in the Kai and efficiency, and promoted Kai cultural groups in the development of strategies to bring the culture of recent years, Kay has been maintained in the audiovisual industry, high-speed growth.

1. Financial applications

Through the financial revenue and expenditure plan, control, accounting, analysis and assessment, to achieve a division of Corporation Finance and the transfer and sharing of data online, at the same time fully safeguard the security of data, for the company to provide an effective top management decision support.
As the rapid development of the national audio-visual company with a large amount of data per month, through the use of gold abacus software, so in a timely manner Kai culture, quick access to various data, for the company to better serve a good grasp of market dynamics The guide is also greatly enhanced the culture of the financial sector in the Kai efficiency.

Budget management functions, implemented Zoke Culture Development Co., Ltd. from the subjects, departments, projects and other aspects of the three-dimensional collaborative accounting management, real-time processing in the daily early-warning, at any time to master the use of a variety of charges, on all branches, The purpose of monitoring costs, to budget decision-making purposes, to advance plans, things in control, after the analysis of organic combination, to protect the cultural Kay rational distribution and use of funds.

2. Business applications

Rapid collection of data. Gold abacus can be timed by remote data transmission system dynamic data automatically uploaded to Zoke Culture Development Co., Ltd. Headquarters, branch offices can purchase parts, sales, inventory has overall control, according to a large number of detailed data to develop a consistent current market conditions sales strategy, customer management strategy.

Sales of accurate and fast. Golden Abacus query system through to the Kai culture to the company quick and easy access to parts of the sale of the related strategies to adapt to market changes, access to the necessary conditions. In the "cross-selling customers in the region table", in Kai Area can also search for a different number of customers, sales performance and sales of the film area ratio of the country's total sales, from the major direction of the Group's overall sales to grasp , the sales plan for the development of the next step to provide a favorable support.

Enhance inventory control. Golden Abacus of enterprise management software inventory report - "Working Capital stock merchandise table," "Best Forecasting inventory table", etc., for the enterprise provides the basis to develop inventory standards; and software, "the largest inventory "," minimum inventory "control, but also to follow the standards of protection.

Reduce the risk of capital. How to reduce the risk of bad debts into the accounts receivable, in addition to other remedies, the gold abacus business management software, credit management units, between verification management, accounts receivable aging report analysis capabilities played a defense The role of suffering in the first place. Zoke Culture Development Co., Ltd. based on a different level of customer trust, set up for each unit of "credit", when the unit's accounts receivable than the credit limit, the system will alarm in time to remind managers.

3. Enterprise management

Financial systems and business management system to achieve a seamless connection to ensure the financial information system, logistics, information and other information timely and smooth transfer within the company, and can process these information in a variety of analytical processing, decision-making for the company to provide reliable The decision making information.
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